The Highland capital of Inverness has been hailed one of the top holiday destinations in the world for European travellers and is set for a major tourist boost in 2017 based on bookings so far.
The city was named 8th on a list of top places to visit after leading online travel firm eDreams Odigeo recorded an 80% rise in bookings in 2016 compared to last year.
Its European Traveller Insights report revealed that Inverness is set for a larger tourism boost than locations such as Fez, Morocco (75%) and Hanoi, Vietnam (67%). The company believes this demand could be fuelled by the fall in the value of sterling following the EU referendum and British Airways reinstating its daily Heathrow-Inverness flights in May for the first time in nearly 20 years.
The enduring appeal of hit TV series Outlander has also been credited with a boost for tourism to Inverness. Inverness provost Helen Carmichael believed the “Outlander effect” coupled with improved flights to the city has played a huge part.